SYDNEY ALLEN-ASH is a freelance writer, editor, and strategist living between Toronto and New York. She has led internal communications globally for Condé Nast and VICE Media Group. She is the creator of Toenails, a long-form narrative podcast “about running and also not about running” made for Ciele Athletics. Her writing has been published by SSENSE, Early, and Good Sport magazines. Her commercial clients include adidas, Asics, Ciele Athletics, Nike, Oakley, On Running, Reebok, and Sephora.

Most recently, Sydney edited "Our Floors Are Uneven," an anthology of essays and photos for Brooklyn-based furniture store and design studio Lichen to celebrate their fifth anniversary. The book was written about by HYPEBEAST.

Previously, Sydney hosted a documentary for On Running. She wrote the foreword to "HARD-SHELL®" by Joshua P. Matthews. She then wrote about "HARD-SHELL®" for SSENSE magazine, the story was published online and in print in an issue fronted by Chloë Sevigny. Sydney hosted a panel discussion for the book at the iconic independent bookstore Printed Matter in New York City.

In 2021 Sydney began working as a part-time professor at George Brown College’s School of Design in Toronto. She created Early, "a work magazine for real life," for HR consultancy Bright + Early and edited and wrote for the magazine until April 2023. She hosted the five-part series Work Place, a podcast “exploring the futures of where and how we work” with guests like world-renowned photographer Edward Burtynsky, CEO of New Lab Shaun Stewart, and best-selling author Rahaf Harfoush.

Sydney has been the host and featured guest in many public speaking engagements. She hosted and co-produced BetterDone, a full-day conference by VICE Canada. She hosted In Talks with Es Devlin, set designer for the likes Beyoncé, U2, Kanye West, Adele, and more. She also hosted an artist talk with celebrated photographers Yasin Osman and Jamal Burger for The Design Exchange. She is a regular guest on the foresight YouTube show Broadcast From Later.

In addition to this Sydney has created and hosted educational workshops for clients like adidas and Virtue Worldwide, the agency by VICE. She was a keynote speaker for the Year End Show at George Brown College’s School of Design in 2021 and a speaker on the Design For An Equitable Future panel by RGD Design Thinkers in 2020. She was also selected as a Juror for the Fusion Pencil Award by The One Club for Creativity in 2023.

Select Projects




Ciele Athletics

Condé Nast



Nomad Toronto


On Running




VICE Media Group



Toenails - A podcast about running and also not about running.

Work/Place - Exploring the futures of where and how we work.

Re:Search - Interviews on a wide range of themes.


BetterDone Conference | VICE Media Group

Design For An Equitable Future Panel | RGD Design Thinkers

In Talks with Es Devlin | HXOUSE

Internal Communications 101 | Bright + Early

Innovation Workshop | adidas & Slow Factory

Importance of Execution Workshop | HXOUSE

Yasin Osman and Jamal Burger | The Design Exchange

Year End Keynote | George Brown College School of Design